Author Topic: individual advertisement  (Read 6151 times)

Offline longman3575

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individual advertisement
« on: September 17, 2013, 03:03:29 am »
What's the meaning of the underlined part?

Deciding whether or not to bring a new product into the market is one of the most important decisions a company makes. Companies gather as much information as possible and analyze it as thoroughly as possible before releasing a new product. A marketing study of the target consumer group could be used to estimate how many people would buy the product at each of several different prices. Historical production-cost data for similar items could be used to assess how much it would cost to manufacture. A look at some profiles of other companies with similar products will help size up the nature of possible competition. Individual advertisements could be tested on a sample of viewers to assess consumer reaction before spending large amounts on a few selected advertisements.

Offline Britta

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Re: individual advertisement
« Reply #1 on: September 17, 2013, 07:30:15 am »
You make a number of advert drafts and test each of them with a limited number of people.
If it's not used by a native speaker it's not idiomatic. And idiom trumps grammar every time. Jack Wilkerson†